The Technology First Freight Brokerage

The Freight Brokers Freight Broker

From PO# to delivery, Terra has helped hundreds of shippers get their products delivered across North America with the help of AI solutions to drive visibility, cost efficiency, and market leading customer service.

100's
of carriers curated by the Terra team
1000+
Monthly Shipments
~75%
Fewer manual touchpoints
<5 minutes
Time from quote request to service options

The Concept of Terra

What if the mundane parts of a freight brokerage that account for +50% of our time were run on auto-pilot with AI and what remained was devoting our days to creating the best carrier network and supporting our customers?

That's Terra. The AI native platform built on 20+ years of freight brokerage experience that can take your spreadsheet or email full of P.O numbers, find you multiple carriers at various service levels, process the border clearance, and track pickup through delivery all while running timely communications to keep everyone informed.

By automating the routine work that freight brokers typically do, we re-allocate our operations team to providing the best service possible to our carrier partners and customers.

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AI-Powered Logistics

How Terra Works
for shippers

Terra automates the routine work that takes up 50% of a broker's time—so you can focus on relationships, not spreadsheets.

Structured Files
PO_batch.xlsx
24 shipments extracted
orders.csv
12 shipments extracted
Unstructured Email

"Need 2 trucks from our Chicago DC to Toronto, 24 pallets each..."

AI parses intent, dates, quantities
Locations Matched
"Chicago DC"1400 S Wacker Dr
"Toronto"55 Commissioners St
38 shipments ready
Parsed

Send it however you want

Upload spreadsheets and we extract structured shipment data. Forward emails and we parse natural language requests. Either way, Terra matches locations to your known shipper addresses automatically.

Multi-Leg Shipment
Local Pickup
Carrier A
Cross-Dock
Carrier B
Local Delivery
Carrier C
Total: $3,420 · 4 days · 96% confidence
Direct Options
Swift Trans
Rate Schedule
Price
$2,840
Transit
2 days
Score
98%
Best
Northern Haul
Spot Quote
Price
$2,650
Transit
3 days
Score
95%
Rate Schedule
Spot Quote
API

AI matches carriers instantly

Our platform finds you multiple carriers at various service levels, comparing rates, transit times, and reliability scores to give you the best options. Not straight from the DAT or Google. 100% Vetted carriers, 100% of the time.

BOL #TF-2847
Building
Pickup appointment
Jan 15, 8:00 AM
Delivery appointment
Jan 17, 2:00 PM
Border docs prepared
PARS #8847291
BOL generated
Ready for pickup
All coordinated automatically

Coordinate & prepare

AI coordinates appointments, pickup tracking, and border clearance to build the BOL ahead of pickups—so everything is ready before the truck arrives.

Shipment #TF-2847
Live
On-Time Confidence94%
Carrier Check-ins
8:00 AM
Pickup confirmed
98%
11:30 AM
Border approach
96%
2:15 PM
Clearance delay
82%
3:45 PM
Cleared, en route
94%
Alert sent at 82% confidence

Track with confidence scoring

Terra proactively reaches out to carriers at critical checkpoints, building a real-time confidence score for on-time delivery. When confidence drops, we flag it immediately so you can act before problems escalate.

Carrier-First Approach

How Terra Works
for Carriers

Unlike other AI products, we don't blast 100 carriers at once. Your time is valuable—you're our customer as much as the shipper is.

We learn what you like, only reach out when it makes sense, and keep communication to a minimum once you're rolling.

Northland Transport
Carrier Profile
AI Learning
Your Preferences
Preferred lanes
Chicago → TorontoDetroit → Montreal
Avoided
NYC metroHazmat
Equipment
Dry Van 53'Reefer
AI detected pattern
"Usually declines loads under $2.50/mile"
Added to profile automatically

Smart onboarding that learns you

Tell us your lanes, equipment, and preferences. Our AI learns your tendencies over time and updates your profile automatically—so we only send loads you actually want.

Load #TF-2891
Verified
Chicago, IL → Toronto, ON
Rate:$2,840
Miles:524
Pre-verified with shipper
Actual weight confirmed
18,400 lbs (not estimate)
Pallet count verified
24 pallets, standard 48x40
Dock hours confirmed
7AM-3PM, no appointment needed
Special requirements
None - straight unload
Historical accuracy
This shipper: 98% accurate
Info confidence score98%

Verified details, no surprises

We confirm all shipment details with shippers using historical data. You get accurate weights, dimensions, and requirements—not the 'estimate' that turns into a problem at pickup.

Load Accepted
Terra is coordinating everything with the shipper
Auto-coordinating...
Pickup appointment
Confirmed Jan 15, 8:00 AM
Shipper notified
Carrier assigned, BOL generating
Border documents
PARS submitted: #8847291
BOL prepared
Ready - sent to your email
Special instructions
Check in at Gate B, ask for Mike
Everything ready before you arrive

Accept and we handle the rest

Once you accept, Terra coordinates with the shipper to build a perfect BOL. Appointments, border docs, special instructions—all confirmed before you arrive. Booking your own appointment? That's fine, just let our AI know and we'll stay out of your way

GPS Connected
Live
Samsara link active - tracking automatically
Communication Log2 contacts total
Day 1, 8:15 AM
Pickup confirmed via GPS
Day 1, 2:30 PM
Border crossing detected
Day 1, 4:45 PM
Clearance delay - quick check-in
Day 2, 9:00 AM
Delivery confirmed via GPS
Day 2, 9:15 AM
POD received - payment processing
No unnecessary check calls
Only contacted when GPS showed delay

Minimal contact, maximum respect

Share a GPS link and we'll only reach out if something seems off. No check-call every 2 hours. Your time is valuable—you're our customer as much as the shipper is. No GPD link? That's ok, you'll still only hear from us when absolutely necessary

Let's Work Together

Whether you're looking to ship smarter or transition your brokerage, we'd love to hear from you.

Follow us on LinkedIn

Ready to Transform Your Shipping?

Whether you're a shipper looking for better rates and visibility or a carrier seeking reliable partnerships, Terra's AI-powered platform can help.

AI-powered logistics that save you time and money
Real-time visibility and confidence scoring
Dedicated support from experienced freight professionals
Cross-border expertise for US-Canada shipping

Tired of the Brokerage Grind? Looking to sell? your 3PL?

Whether you're looking to sell part of your business, the whole business, or looking to continue running your business on auto-pilot with our support, Terra can help. Let our AI handle the day-to-day while you focus on what matters most to you - whether that's sales or retirement.

Sell your brokerage and exit on your terms with discretion and a fast closing process
Transition to a passive role while Terra manages operations
Keep your customer relationships intact with white-glove service
Leverage our AI to scale without adding headcount